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LinkedIn and Social Media Course
Section 1: Introduction & The Basics
Topic 1: Marketing and Course Overview (24:34)
Topic 2: Social Media Overview (37:04)
Topic 3: The Power of Social Media on Businesses (28:42)
Topic 4: Developing a Social Media Strategy (19:33)
Section Survey
Section 2: Your Profile
Topic 1: The Purpose of Your LinkedIn Page (13:00)
Topic 2: Setting Up Your Profile Details, Picture, and Header (47:03)
Section Survey
Section 3: Creating Content That Works for You and Your Business Pt. 1
Topic 1: Brainstorming Topics and Creating a Social Media Calendar (39:31)
Topic 2: Links, Text, and Image Posts (54:57)
Topic 3: Articles, Polls, and Slide Decks (52:42)
Section Survey
Section 4: Creating Content That Works for You and Your Business Pt. 2
Topic 1: Importance and Effectiveness of Video Content (36:34)
Topic 2: Writing Scripts (28:23)
Topic 3: Filming, Performing, and Editing (43:52)
Topic 4: Livestreams (59:38)
Section Survey
Section 5: Engage, Engage, Engage!
Topic 1: Finding a Contractor (26:07)
Topic 2: Hashtags and Tagging (20:29)
Topic 3: Engaging with Your Audience (31:06)
Section Survey
Section 6: Measuring Key Performance Indicators (KPIs)
Topic 1: Collecting the Data That Matters (26:38)
Topic 2: Making Informed Decisions (21:36)
Topic 3: Moving Forward (9:21)
Section Survey
Course Survey
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Topic 2: Setting Up Your Profile Details, Picture, and Header
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